Twitter's Newest Revenue Plan: Daily Deals

Silicon Alley Insider

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Twitter's next revenue plan appears to be tweeting out daily deals through a new account called "Early Bird," or @earlybird in Twitter parlance.

Marshall Kirkpatrick at ReadWriteWeb, first discovered the account. Twitter PR told Marshall,  "There are interesting things in store for @earlybird. Keep waking up early and you might be the first to find out what they are."

This is a brilliant, if simple, way for Twitter to generate revenue. As Marshall points out, Dell says it generated $6.5 million in sales on Twitter over 2 years. Twitter can inflate that number by appealing to a greater number of people, with a greater number of products.

Further, this keeps Twitter's current users engaged, while giving more people a reason to join Twitter.

See Also: Twitter's Secret Ad Revenue Plan Revealed: Copy Google

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