Hearst Pumps Out 70 iPhone Apps To Bring In The Money

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George Kliavkoff 400x300

Hearst's LMK division is pumping out dozens of cheap iPhone apps to bring in a new revenue stream, the Wall Street Journal reports.

Lead by executive vice president of Hearst Entertainment George Kliavkoff, LMK's five-person team uses a simple template and creates a kind of "aggregator app," gathering links to news stories, blog posts and other information, WSJ reports.

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