Foursquare Plots Its Business Model
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NEW YORK (AdAge.com) -- Don't look now, but big brands are checking in on Foursquare. Pepsi, frozen-dessert chain Tasti D-Lite and cable network Bravo are all attempting to harness the power of the mobile game/social network.
The question is whether they'll pay for the privilege. Or whether Foursquare, which has 300,000 users now voluntarily "checking in" at locations, and broadcasting that to their followers, will transcend its current "it" status among the technorati and become a lasting consumer phenomenon -- and a marketing tool.
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See Also:
- Loopt Will Donate $1 To Haiti For Select Check-ins This Week
- Catch Up On Foursquare, The New York Startup Everyone's Talking About
- Facebook Is Working On A Foursquare-Killer
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