Facebook Privacy Briefing: Zuckerberg Shares that Privacy Does Matter
Aan u verzonden via Google Reader
Facebook Privacy Briefing: Zuckerberg Shares that Privacy Does Matter
A single word, context, was the message in today's Facebook briefing. In a world of changing expectations, the company says it is listening - both to what you are saying and what you are doing. "We listen to the net promoter score and find out if you promote Facebook to your friends," Mark Zuckerberg said.
In his presentation and Q&A this morning, it was easy to see how hard it is to gain a common context for how we view sharing. The last quote from him today was "Facebook is not a solved problem". We find this refreshing, and of course, true.
People are Biggest Group
In today's briefing, Mark Zuckerberg shared a review of the history of how the site has changed over time. Additionally, he demonstrated several a new simple privacy control aimed at tightening the experience of sharing for users.
Many things have changed in the short time that Facebook has been around. Cited today, user sharing behaviors, platforms, government interaction, and regional expectations.
The company has a big challenge and has in some cases been caught in the edge cases, which can safely be asserted, are being learned in real-time as the population of the site grows.
Meeting users needs for privacy is a problem of context, and Facebook is in a defining moment in its ability to scale as the prime global information sharing platform.
Presentation Overview
In the company's efforts to "modernize the sharing platform" the company has taken heat by users in making sweeping changes that it feels strengthen the foundation of the system.
In responding to the negative feedback from users, press, and government, the company shared these areas where the world has changed.
One bing change is in the way we use the Internet, in short, people share more now than ever.

Additionally, where we are located and what affinity is the "base" for experience. Facebook started with "campus", and evolved around preferences, interests, pages, and regions.

When some of the regions "grew up" in Facebook, it became clear to the company that "auto friending" all of India (for example) wasn't meaningful or useful to many users.