CHART OF THE DAY: Only 40% Of Web Ads Use Adobe Flash (ADBE)
CHART OF THE DAY: Only 40% Of Web Ads Use Adobe Flash (ADBE)

When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.
Ian Schafer, CEO of marketing agency Deep Focus, wrote "ads are almost 100% rendered in Adobe's Flash." Because Apple wouldn't support Flash, it would be screwing web publishers.
Turns out that's not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.

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See Also:
- CHART OF THE DAY: Search Is More Than Half Of IAC's Revenue*
- CHART OF THE DAY: Facebook's Video Views Are Soaring
- CHART OF THE DAY: Hulu's Views Are Up, But Its Audience Isn't
Sent from my iPad