Apple iPad: What Happened in Social Media
Last week, Apple confirmed many speculations of the release of a computing tablet after announcing the launch of the Apple iPad. In wake of the news, social media felt a massive influx of iPad related posts, tweets, mashups as Apple endured praise and criticism from all over the world. Here’s a look at the social media buzz surrounding the iPad:
Activity surged on the day Steve Jobs unveiled his precious new product and nearly 400,000 bits of content were generated on the interweb on this day alone!
Apple must be doing something right upsizing the iTouch because people seem to be really into this new product. Without even getting a chance to sample the actual device, 75% of social media references have been positive.
Here we see a word analysis that shows the to terms associated with each sentiment. “Lack” was the most popular negative term and it seems that the deficiency of the usual computing features and abilities (can someone say Flash?) really tickled some nerves.
This is what it looks like to put all iPab conversations into a word cloud. Here you see that Steve Jobs was a big part of the chatter as were alleged product features. So here it is, straight from the horses mouths. People dig the iPad. Are you going to get one?



