Onzichtbare personeelsadvertentie

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Shield Security zocht veiligheidspersoneel en probeerde dat met x-ray bij hun huidige baas weg te kapen.

Het is moeilijk om het juiste personeel te vinden voor de beveiligingsbranche en gewone kanalen werken niet altijd efficiënt. Shield Security, een Amsterdams bedrijf, wist eigenlijk best goed waar geschikt personeel te vinden was: achter de X-ray bij Schiphol.

Het bedrijf ging op pad met een koffer met daarin een in staal geschreven advertentietekst. Bij de controle werd de koffer op de band gelegd en kreeg de persoon achter de scan de tekst  'Gezocht: ervaren beveiligers m/v. Shieldsecurity.nl.' te zien. Degene achter de scan kan die boodschap in elk geval niet gemist hebben. Is dat wel zo, dan zijn ze per definitie niet geschikt voor de baan.

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Online video kijktijd groeit met 13 procent (Nielsen)

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Het aantal unieke bezoekers stijgt, het aantal streams stijgt, het aantal bekeken streams per kijker stijgt (slechts met 1,4 procent in vergelijking met vorig jaar) en de gemiddelde kijktijd van online video stijgt ook, volgens dit onderzoek van Nielsen voor december 2009 in de VS met 13 procent (zie ook dit bericht van Paulus Veltman met cijfers van comScore). Via: Marketingcharts. Lees meer over: Online video kijktijd groeit met 13 procent (Nielsen).

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NewsCred relaunches: build a personal newspaper in five minutes

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NewsCredWith so much news out there on the web, finding a way to hone all that information down to a personal news stream has turned into an industry.

In the past year we’ve had LazyFeed’s real-time discovery engine, Google News’ custom topics and many other attempts to make content easier to be found. The latest entry to the race comes from NewsCred, a Swiss start-up with Silicon Valley VC backing.

NewsCred launched the first version of its site in August 2008 as a news aggregator that ranked news by ‘credibility’. Today it relaunches as something quite different: a ‘Ning for newspapers’.

NewsCredWhat’s interesting here is that the site combines custom news streams with a blogging element to create a newspaper-style site. Once your ‘newspaper’ is created you can share it with others easily via Twitter or email direct from the site.

Upon creating an account, it’s quick and easy to add different ’sections’ to your newspaper by searching NewsCred’s pre-defined categories or creating custom searches. I put searches for news about Rupert Murdoch and Google on my front page and stories were pulled in from the BBC, The New York Times and other major news sources.

Where NewsCred differs from its rivals it the fact that you can put your own spin on the news with an ‘Editorial’ section. Essentially it’s a blog that runs alongside the imported content. This is a clever idea and one that makes NewsCred a service useful for people who want to curate a news hub with their own original content.

NewsCred is a nice idea but one that is in desperate need of some love from a graphic design team. Despite some basic customisation tools, all NewsCred sites look like traditional newspapers. The ability to apply some 21st Century eye candy would be much appreciated.

While NewsCred’s new consumer site launches today and is free to use, the company is preparing an API for enterprise customers to build their own products around. For businesses wanting to keep employees up to date on industry news while adding their own ‘company line’ editorials, this could have some appeal.

NewsCred is cagey about its investment so far. All they’ll say is that the amount was less than $1M, including money from private investors and some funds from one of the oldest VC firms in Silicon Valley. While their consumer proposition will need some work, their enterprise API makes NewsCred a start-up to keep an eye on this year.

Here’s a look at the site I built in all of five minutes using NewsCred. In keeping with the service’s old-school design I gave it an old-school name: The Martin Bryant Times.

The Martin Bryant Times - a custom NewsCred site

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Twitter Grows Internationally, But Very Few Use Location [STATS]

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New data from social media analytics firm Sysomos shows that despite the U.S. traffic flatline, Twitter is still growing in popularity internationally.

Whereas in June of last year the U.S. accounted for 62 percent of all active Twitter users, that number has fallen to 50 percent. Significant growth in countries like Germany, Brazil and Indonesia has contributed to Twitter’s burgeoning international user share over the past six months.

Brazil’s growth from 2 percent to 8.8 percent puts it in second place behind the United States for active Twitter users. The UK is close behind at 7.2 percent. Drilling down into users by city, London, Los Angeles, Sao Paulo, New York City and Chicago make up the top five in terms of unique users, but New York contributes the most total tweets at 2.37 percent. The data above was compiled from a study of more than 13 million unique Twitter accounts active between October 16 and December 16, 2009.


Another interesting reveal from the study is how startlingly few Twitter users have enabled the location feature that allows geographic information to be attached to their tweets. Only a paltry 0.23 percent of 10 million tweets Sysomos looked at this week were tagged with their locations.

The geolocation feature has only been live to all since November, though, so it may just take some time for the concept to reach people — and for third parties to build features that really take advantage of the location information. For now, it seems that not many people feel there’s a compelling reason to enable the location service just yet.

Surely Twitter’s push to launch its various language versions, including German, Italian, French, Spanish and Japanese, has contributed to its international growth spurt. Do you think international growth is the key to solving Twitter’s growth problem?

[via ReadWriteWeb]

Tags: Brazil, germany, Indonesia, social media, stats, traffic, twitter, united states

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Google Suggest Gets Location-Aware, Too

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Just last week Google added location-aware results to mobile searches on both the iPhone and Android platforms. Now that geographical awareness comes to Google Suggest, the feature that tries to anticipate your search query based on its relative popularity with other users (which can often lead to some humorous results).

Ostensibly to save you time typing in your search query on mobile devices, the search suggestions are now based on your phone’s current or last known location. Ideally this will improve the relevancy of those suggested results by optimizing them based on where you are.

In order to take advantage of the new feature, you’ll have to turn on “Save recent locations” and “Allow use of device location” under the Settings link on the google.com home page. You may also have to refresh the google.com page on your phone’s browser in order to see the location-optimized suggestions.

It’s another step in Google’s march into local territory. Anyone have predictions on what will be next?


Reviews: Google

Tags: -local, android, Google, google suggest, iphone, lbs, location, Search

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Tech and Internet Giants Step Up to Help Haiti

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In the wake of the devastating Haiti earthquake, the Red Cross has already been able to raise $5 million for relief through $10 donations via text message, while Google has stepped up to the plate with a $1 million donation of its own.

But lots of other tech and Internet outfits are quickly moving to get involved too, both with their wallets and on-the-fly updates to their services that go towards helping the cause. Here’s a look at a number of initiatives that have come across our radar — please add links to others in the comments.

Zynga: The social gaming company has added virtual goods to its games – including Farmville – that go towards Haiti relief. So far, the effort has raised $1.2 million according to Social Times.

Skype: The VoIP service has sent $2 vouchers to all of its customers in Haiti, allowing them to make up to one hour worth of calls to US.

Salesforce: The CRM software provider has set up a donation matching program – i.e. – for every $1 you donate to Red Cross or World Vision, Salesforce will also give $1, up to $200,000 total.

T-Mobile: According to CNET, the carrier has dropped all charges for calls and texts to Haiti through the end of the month. Other carriers are waving charges for the donation text message that has been so successful for the Red Cross.

MyYearbook: The social network is allowing members to donate their virtual currency to the Haiti Relief Fund. So far, members have pledged $3.5 billion in “LunchMoney.” We’ve followed up with the company to see how much real world money that equals.

GoDaddy: The domain registrar has donated $500,000 to relief efforts.

Facebook: The company is leveraging its “Disaster Relief on Facebook” Page to spotlight ways that members can get involved. Facebook’s Randi Zuckerberg blogged about the effort earlier today.


Haiti Earthquake: Additional Coverage


- Haiti Earthquake Relief: 9 Ways to Help Now

- Survey the Damage in Haiti With Google Earth

- Red Cross Raises $3,000,000+ for Haiti Through Text Message Campaign

- Haiti Earthquake: Twitter Pictures Sweep Across the Web [PHOTOS]

Tags: charity, haiti, haiti earthquake, trending

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