Het einde van de traditionele adverteerder

http://feedproxy.google.com/~r/frankwatching/~3/hBWY_no0RTQ/

Conversation ManagerDe manier waarop merken de relatie met klanten aangaan is vaak achterhaald, aldus Steven van Belleghem, auteur van het boek ‘De Conversation Manager’. De kloof tussen de hedendaagse consument en de traditionele adverteerder wordt elke dag groter. Het traditionele adverteren moet daarom veranderen in ‘conversation management’. In dit interview vertelt Steven hoe.

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HTC Legend Appears On Dutch Website, Will Go On Sale March And Look Even Sexier Than First Anticipated [Android]

http://feeds.gawker.com/~r/gizmodo/full/~3/Dpi9sMXLatA/htc-legend-appears-on-dutch-website-will-go-on-sale-march-and-look-even-sexier-than-first-anticipated

Glimpsed in the most hi-res outfit we've seen so far is the HTC Legend, which—if rumors prove correct—should be shown off next week at MWC.

It still looks like the Hero only with a unibody aluminum shell, but according to Dutch carrier KPN it'll go on sale March. KPN's advert for the Legend touts it as having a 600Mhz processor, an optical trackpad instead of the ball seen on previous models, and a 3.2-inch AMOLED capacitive touchscreen. The other specs gleaned from KPN seem par for the course—a 5.0-megapixel camera with LED flash, Wi-Fi, Bluetooth, GPS and Android 2.1 (Eclair), and it looks like it'll be running HTC Sense, the Android skin which they've used on a lot of their recent models.

The leaked pics we saw recently of the Legend showed it as having black plastic inserts at the base and top of the back casing, where the SIM card, microSD card slot and camera are. It's still got a chin by the looks of the profile photo on KPN's site, but if you ask me that's a good thing. This is definitely a phone to get excited about. [Tweakers via Electronista]

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Warner wil geen gratis streams meer

http://feedproxy.google.com/~r/brightmagazine/~3/OKdeqOa5nrg/warner-wil-geen-gratis-streams-meer

Warner Music weigert licenties te sluiten met sites die gratis muziek streamen met advertenties combineren.

Warner Music ziet het niet meer zitten om licentie-afspraken te maken met sites die muziek van zijn bands en artiesten gratis streamen en daarbij reclames plaatsen. Dat zou betekenen dat sites als Spotify, Last.fm en We7 het zonder muziek van een van de vier grootste platenmaatschappijen moeten gaan doen, schrijft de BBC. Maar wellicht wil Warner alleen geen nieuwe sites licenseren. Gemaakte afspraken zijn lastig te cancellen.

Volgens Warner zijn de gratis streamingsites 'duidelijk niet positief voor de muziekindustrie'. De vier majors hebben het moeilijk genoeg inkomsten te halen uit online muziek, terwijl de cd-verkoop instort. Andere platenlabels hebben hun hoop gevestigd op het model van Spotify. Die streamingdienst, die later dit jaar in Nederland start, biedt gratis 7 miljoen liedjes luisteren in ruil voor reclames tussendoor, en voor 10 euro per maand onbeperkt luisteren via web en mobiel. Slechts ruim 250 duizend leden van Spotify betalen voor de premiumdienst, terwijl er 7 miljoen gratis gebruikers zijn.

In plaats van af te wachten hoe de inkomsten uit het licenseren van muziek aan sites steeds verder stijgen - want dat doen ze - wil Warner nu al de handdoek in de ring gooien, zegt directeur Edgar Bronfman Jr. 'Als het aan ons ligt geven we gratis streamingsites geen licenties meer. Dit is geen bedrijfsmodel dat we in de toekomst verder zullen ondersteunen.'

De impact van zijn uitspraken moet nog duidelijk worden. Betekent dit dat sites als Spotify en Last.fm alleen Warner-muziek krijgen in het betaalde abonnementsdeel? Of geldt het nieuwe beleid vooralsnog alleen voor nieuwe sites waar Warner nog geen deal mee heeft? Spotify twitterde meteen dat Warner-muziek vooralsnog beschikbaar blijft.

 

 

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Your Future Morning View Will Make You Vomit [Augmented Reality]

http://feeds.gawker.com/~r/gizmodo/full/~3/GdrIvucQegY/your-future-morning-view-will-make-you-vomit

Current augmented reality: Computers recognizing your surroundings and overlaying useful information over the real world. Future advertising-driven augmented reality according to Keiichi Matsudafor: A mind blowing view that will make everyone of us puke. Even his simulation makes me dizzy.

The video was produced by Keiichi for his final year of Masters in Architecture. He has this to say about it:

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

I sure hope you are not right, Keiichi. [Vimeo via Likecool]

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Can Google Buzz Succeed Where FriendFeed Couldn't?

http://feedproxy.google.com/~r/readwriteweb/~3/T5KkPzrHa9U/can_google_buzz_succeed_where_friendfeed_couldnt.php

friendfeed_logo_sep08.jpgGoogle just launched Google Buzz, the company's new social networking service which will be tightly integrated with Gmail. There can be little doubt that Google Buzz looks a lot like FriendFeed, the social aggregation service that was acquired by Facebook in August 2009. Today, FriendFeed's developers are Facebook employees and aren't likely to continue to improve the service in any meaningful way, while the active user community on FriendFeed continues to shrink rapidly. Given the similarities between the two services, we can't help but wonder if Google Buzz will be able to succeed where FriendFeed couldn't.

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As Louis Gray points out, Google Buzz validates FriendFeed's ideas, but it also marginalizes the service even more. While some will look at Buzz as a Facebook/Twitter competitor, it also represents the final nail in FriendFeed's coffin. We will surely see a lot of FriendFeed's features appear on Facebook in the future, but FriendFeed as a stand-alone service has now lost its relevancy before it ever got a chance to go mainstream.

The real question, though, is whether Google Buzz will be able to succeed where FriendFeed couldn't. FriendFeed never made it out of the early-adopter phase and slowly became a self-referential community that was never quite accessible enough for a larger audience.

Looks Familiar?

If you are not familiar with FriendFeed, just have a look at these two screenshots:

friendfeed_google_buzz_comparison.jpg

Google's Advantage: Lifting FriendFeed's Best Ideas and a Huge Built-In User Base

Google Buzz has a number of advantages over FriendFeed. While FriendFeed tried to attract early adopters and mostly catered to their tastes, Buzz has a built-in audience already. While FriendFeed had to work hard on building a thriving community and never managed to attract a large mainstream audience, Gmail is one of the world's most popular email services and thanks to this, Buzz has millions of potential users from day one.

Also, while FriendFeed tried to allow users to connect to as many social services as possible, Google Buzz is just starting out with a few core Google and third-party services for now (Flickr, Picasa, Google Reader and Twitter). This will make it far more accessible than FriendFeed ever was.

Google is also putting a lot of emphasis on location-based and mobile services here, which is something FriendFeed never did. FriendFeed, for example, never offered a mobile app, while mobile apps and sites are one of the areas where Google is focusing on with Buzz.

The Buzz team has also been able to lift some of the best ideas from FriendFeed. You can "like" items, comment on them, you can see who liked a post (which looks identical to FriendFeed's implementation of this feature) and Buzz will recommend items that it thinks will be interesting to you because your friends also liked them or commented on them.

What do you Think?

Do you think Buzz's built-in mainstream user base help it to succeed where FriendFeed failed?

Read more about Google Buzz on ReadWriteWeb:

Discuss

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BREAKING -> Google Buzz announced LIVE: Google Goes After Facebook, Twitter (GOOG)

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What will be seen in Google Goggles future? People Recognition.

http://feedproxy.google.com/~r/TheNextWeb/~3/OzBz9Z8mvH0/

Google Japan - Riku Inoue & Brad EllisLast night at the monthly Tokyo 2.0 event, Google Mobile Product Managers  Riku Inoue & Brad Ellis from Google Japan, gave a presentation entitled Convergence and beyond.

In my opinion the most interesting part was during the Q&A session that followed, I asked if Google had plans to add people or face recognition to Google Goggles? This would be possible since: Picassa has face recognition, Flickr has added people tagging, and of course Facebook has support for tagging people in photos.

Riku and Brad’s response was Google has person recognition working in a Google internal build of Goggles, but the feature was removed in the publicly released version due to privacy concerns.

However they also said, Google hasn’t given up on the feature and are trying to find the right approach to make sure people’s privacy is taken into account. When they do, the People recognition feature will be added to the public version of Goggles.

The 14 min. Google Japan presentation can be watched below in full (presentation is in english and Japanese. Apologies if the video quality isn’t good at times, this was recorded with my N97.)

Google Japan Presents Search Trends across platforms at Tokyo 2.0 February.

If you would rather read what was presented, here’s my overview of the highlights:

The presentation started with Brad Ellis talking about web trends across mobile and PC. The presentation included (sanitized) data of Google services use throughout an average week, a week with a holiday, and a week day.

The data shows some interesting trends, like when people go on Lunch break both mobile web and PC web use increases. By looking at the graph you can see when the majority of people leave their office to go home, PC web usage drops while mobile web use increases. Also their data shows that on weekends and holidays Mobile web usage peaks.

Next Riku Inoue talked about mobile convergence, saying ’something magical happens’ when rich hardware devices have an always on connection to the cloud. It enables innovative new services to be created.

He said the iPad is a very good example of mobile and PC converging. (Wonder if this was a hint of things to come for a Chrome OS tablet device?)

As two examples of some of the possibilities that cloud-connected mobile devices provide, Google Goggles and Voice Search on the Android HTC Magic (aka HT-03A in Japan) were demonstrated to applause from the audience. During the demo a Japanese female audience member loudly commented the Android mobile looks like the iPhone, to which one of the product managers replied this is not an iPhone.

To wrap up the APIs for Google Voice recognition were mentioned that are available now for developers to use. Riku said, for example there are some developers working on a twitter app where you can say something and it will tweet what you said.

I for one am looking forward to more easily remembering people’s names with Google Goggles, as you may have guessed yes I’m bad with names. Also the speak to tweet application sounds like it has potential for being useful when driving or when your hands are busy. This would be similar to what Ford Sync announced at CES, Microsoft Sync and Ford are also working on speak to tweet functionality for cars.

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Navigon GPS iPhone App Gets Twitter and Facebook Support

http://feedproxy.google.com/~r/Mashable/~3/-aKF1VNmFP0/

Navigon’s MobileNavigator, one of the first iPhone apps to offer real turn-by-turn GPS navigation, has established itself as one of the best such applications available for Apple’s smartphone.

The latest version of the app (available here) has an option to alert your buddies to your current location via Facebook or Twitter. It also adds an option called MyRoutes, which enables you to create custom routes according to your needs and habits. Finally, Panorama View 3D gives you a 3D terrain view, based on NASA’s data.

The price of the app itself is currently $20 cheaper than before: $69.99. However, if you want live traffic information that’ll cost you an extra $19.99 (promotional price, applies only until the 15th of February), and the Panorama View 3D will cost you an additional $9.99. Put all that together, and it’s 100 bucks; not exactly cheap, but it’ll definitely buy you a full-featured navigation package on your iPhone.

Tags: facebook, iphone, Mobile 2.0, Navigon, twitter

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