Nestle, Kit-Kat, Palm Oil, Facebook…what happened?

http://infegy.com/buzzstudy/nestle-kit-kat-palm-oil-facebook-what-happened/

We were alerted by Social Radar that chatter volumes around Nestle and Kit-Kat specifically were rising by the minute. When we checked-in we found that the topic of the moment was Palm Oil.

We took a look at the actual chatter volumes for the Nestle company and staggered to see the trend below.

nestle-trend

It was clear to us that something was going on here so we dug deeper.

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Our conclusions were that Greenpeace had staged a video on Vimeo which you can find here and they had also changed their homepage to mimic the logo of the much- loved Kit-Kat chocolate bar.

The discussion had flowed out primarily across Nestles Facebook page and a Nestle employee was deleting Wall Posts at a serious rate.

We then took a look to see how this was effecting the sentiment towards the Kit Kat product and discovered that over the past couple of days the positive sentiment to a much-loved product has been rapidly falling through the floor as they are being associated with destroying rain forests for the plam oil used to create them and also being accused of potentially killing Orang-utans by virtue of this.

sentiment-trend2

Whether true or not we are clearly seeing a hugely negative trend shift for not just Kit-Kat the product but Nestle as a house of brands.

The key here is to identify the influencial persons, engage with them and try to stop the rot from penetrating further into their business by being open and honest and using the social channels to drive back the potentially incorrect debate - that is if it is incorrect of course.

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The Current State of Twitter [INFOGRAPHIC]

http://feedproxy.google.com/~r/Mashable/~3/Mib-sbU3C94/

Muhammad Saleem is a social media consultant and a top-ranked community member on multiple social news sites. Follow him on Twitter for more social media insights.

There is no doubt that Twitter has been a runaway success. Add to their rapid growth the recently announced @anywhere platform, and plans for further international expansion, and it comes as no surprise that the company is not looking to sell — at least within the next 2 years.

While the site’s growth has certainly been impressive and it has reached the point of non-displacement, there are some interesting hidden truths about Twitter and its users. The following graphic takes a look at Twitter’s path to 10 billion tweets, what we have learned about its users and what they’ve been talking about along the way.

Click the Image for Full Size Version

Click the Image for Full Size Version


Reviews: Twitter

Tags: data, data visualization, infographic, stats, trending, twitter, visualization

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Google Maps Test Ads in Australia

http://feedproxy.google.com/~r/Mashable/~3/KYtcNbCEhI4/

In a move that might be a preview for the rest of the world, Google has implemented sponsored icons on Google Maps in Australia.

These icons — which represent establishments like Bankwest and JB Hi-Fi — feature company logos rather than generic establishment icons.

This program, which is being launched in Australia for testing, differs from Google’s traditional ad system. As the Sydney Morning Herald points out, these ads (or logos, really) are not purchased AdWords-style, but instead rely on number of impressions.

Additionally, companies must be deemed relevant by Google for their logos to appear. Google will determine the relevancy based on the context of a user’s search, inbound links and event Wikipedia entries. Furthermore, if users don’t interact with the location’s ad — by hovering over it and clicking through for more information — it will disappear.

Google’s goal is the highlight the most relevant businesses based on search. At least in Australia, Google is also charging some types of businesses less than others — pricing is based on what value those establishments provide. So an ATM or gas station would be charged less per impression than a retail store.

This is an interesting approach to location based advertising — something we fully expect to become a bigger and bigger trend as the year goes on. It will be interesting to see what kind of results and feedback Google gets from the trial in Australia and how sponsored locations end up being implemented in other countries and across other platforms.


Reviews: Australia, Google, Wikipedia

Tags: Google Australia, Google Maps, google maps sponsored icons

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Social Networking Usage Surges Globally [STATS]

http://feedproxy.google.com/~r/Mashable/~3/zmX979LTDNY/

According to the Nielsen Company, the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. That’s up more than two hours from last year.

In arriving at that conclusion, Nielsen measured social network usage per person across 10 countries and compared that to data from the same time last year.

When looking at specific countries, Italy tops the charts with social network time per person just under six and a half hours per month (6:27:53), and Australia is a close second (6:02:34). The United States — which has the largest unique social networking audience — ranked third in usage with the average person spending just over six hours (6:02:34) on social networks.

What’s even more interesting is that Facebook — with its 400 million members — is far and away dominating the rest of the competition.

Facebook is the number-one social network destination worldwide and accounts for nearly six hours (5:52:00) per person with the average user logging in more than 19 times per month. What that boils down to is that the time spent on Facebook is almost five hours longer than the time spent on MySpace (0:59:33), the second closest social network in terms of time spent on site per person.

Nielsen also found that:

- Globally, the average Twitterer conducts three unique sessions for a total of 36 minutes per month.

- In the U.S. the active unique social network audience grew roughly 29% from 115 million in February 2009 to 149 million in February 2010.

- Active unique users of social networks are also up nearly 30% globally, rising from 244.2 million to 314.5 million collectively.

Image courtesy of iStockphoto, sbayram

Tags: facebook, Nielsen, social media, social networks, stats

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Heeft het merk Nestlé zichzelf beschadigd in de sociale media?

http://feedproxy.google.com/~r/frankwatching/~3/s1YcvwESvY8/

nestle_thumnDeze week publiceerde Greenpeace een video op YouTube die een regelrechte aanklacht tegen Nestlé was. Voor de productie van onder andere het snoepgoed KitKat zou Nestlé palmolie nodig hebben. Deze palmolie wordt onttrokken aan het regenwoud en vernietigt naast het regenwoud ook de habitat van de orang oetang. Lees meer

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