Zinio's Interactive 500 Greatest Songs Rolling Stone Lets You Read, Listen, and Buy [Magazines]

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Cross-platform digital newsstand Zinio just released an interactive version of Rolling Stone's 500 Greatest Songs of All Time, so, while you're reading about them, you can hear all those classics you've heard of but never gotten around to listening to. More »


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The Facebook Marketing Bible — August 2010 Edition Is Now Available

Inside Facebook
Purchase The Guide
The Facebook Marketing Bible – Current Edition
Download PDF: $95 USD
OR Download PDF + Get 1 Year of Monthly Updates: $295 USD

The August 2010 edition of the Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook is now available!

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

Now, as Facebook continues to roll out changes affecting brand marketers, advertisers and websites of all sizes, this leading resource and tool is updated and more essential than ever before.

The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

In addition, Inside Network is happy to announce that through August 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms). Now that Facebook has crossed the 500 million active user mark, there’s never been a better time to reach your target audience inside Facebook.

The August 2010 edition includes updates on the following topics:

  • Facebook’s Gift Shop closure and what it means for the business of virtual goods on the site.

  • Privacy and the future of sharing on Facebook. Facebook has recently launched changes to privacy controls that impact how users share and interact with information on the site. We review these changes in terms of what they could mean for Page owners and marketers.
  • The launch of Facebook Questions. Facebook’s new Questions feature enables users to give and get advice and input on any subject they choose, from ‘Best song to play at a wedding’ to brand and product recommendations. What will it mean for the diverse ecosystem of businesses that have emerged around the site? We detail early insights on what Questions could mean for marketers, advertisers, and developers.
  • Credits, Facebook’s universal virtual currency program. Facebook Credits are intended to decrease transaction friction and increase the volume and quality of transactions in Facebook’s gift store and for apps on its platform. We deliver an overview of the Credits system, including what widespread adoption could mean for brand marketers as well as developers.
  • Social Plugins. Facebook’s five social plugins have achieved strong adoption rates since being announced at the company’s developer conference this year. Along with its Open Graph protocol, these plugins are designed to help websites boost virality and user engagement by leveraging Facebook’s existing services. The Like button, the Activity Stream plugin, the Recommendations plugin, the Facebook Login plugin, and the Social Bar plugin each have the potential of changing how your users interact with your website, and how your website gains distribution on Facebook. We take a look at recent updates to plugins and how brands and sites can make the most of them.
  • New tools for advertisers to target their Facebook Ads better than ever before. With enhanced Facebook targeting tools, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars. Plus, check out ways Facebook is experimenting with virtual currency gifting and branded virtual gifts.
  • Plus, more updates on making it easier to remove applications, what that means for marketers and developers, and more.
  • The Facebook Marketing Bible is also available in French, Spanish, Italian, and print.

    Purchase this report
    The Facebook Marketing Bible – Current Edition
    Buy PDF: $95 USD
    OR Buy PDF + 1 Year of Free Monthly Updates: $295 USD

    The single August 2010 edition of the Facebook Marketing Bible is available for $95. Alternately, you may purchase an annual subscription to the Facebook Marketing Bible, including monthly updates, for $295. As always, please make suggestions if you’d like to see more attention paid to any topic!

    Facebook Marketing Bible Facebook Marketing Bible - Agency & Brand Edition







    Purchase The Guide
    The Facebook Marketing Bible – Current Edition
    Download PDF: $95 USD
    OR Download PDF + Get 1 Year of Monthly Updates: $295 USD
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    The Groupon Clone Industry Is So Big, It Now Has Its Own Exchange

    Silicon Alley Insider

    trading floor

    Groupon competitor DealOn announced the latest model for making money off a daily deals this morning: OfferEx, an exchange where deal providers and Web publishers can connect.

    Daily deal sites looking to sell more coupons can offer up their deals and the commission they are willing to pay to a publisher. Publishers can choose the deals most relevant to their audiences and the lowest commissions, and offer them up on their sites.

    Successful new businesses will always spawn imitators, but the speed with which Groupon is launching a whole new industry is pretty remarkable. There are well over a hundred straight-up Groupon clones, and more than a dozen deal aggregators. Most recently. businesses have started focusing on deal distribution -- letting web publishers put daily deals on their sites without sourcing them themselves.

    We expect that at least one company will end up making a lot of money putting itself inbetween deal suppliers and web publishers as DealOn is doing. But dozens will try, so execution is key. As Vin Vacanti of deal aggregator Yipit tells us, "the deals will need to be presented in an interesting way for the publisher's existing audience to buy into them. If the audience thinks it's just advertising, the product will struggle." The average web publisher can't be expected to be an expert on this, so Vin thinks the winner here will have to educate and encourage publishers to present relevant deals with appropriate context.

    Those convinced the Groupon craze is just a fad will continue to be disappointed. More of these businesses are on the way.

    Join the conversation about this story »

    See Also:

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    Apple Hard At Work On Streaming Video Service (AAPL)

    Silicon Alley Insider

    apple tv

    Apple is hard at work on a streaming video service, presumably for the next Apple TV, CNet's Greg Sandoval reports.

    While Apple was expected to deliver a music streaming service soon, it looks like that's been shelved in favor of the video service. Sandoval reports Apple has the team from Lala working full time on building the video service.

    See Also: Why The Cloud Is Critical To Apple's TV Strategy

    Join the conversation about this story »

    See Also:

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    Forget Check-ins, Hotlist Brings Facebook and Twitter "Geo-Trends" to iPhone

    ReadWriteWeb

    The Hotlist is going mobile. The service, a trend-tracker that connects users with upcoming events in the area and across their social networks, is now available as an iPhone application.

    Although location-based social networking (LBS) apps like Foursquare, Gowalla, MyTown, Brightkite and Loopt may be all the rage right now - in terms of media hype at least - reports have shown that only a relatively small handful of early adopters are actively using these apps on a regular basis (a few hundred thousand up to 4 million, depending on the service).

    Instead of tapping into the niche market of LBS users to find local hotspots, The Hotlist figured out a different way to surface these so-called "geo-trends": by tapping into Facebook and Twitter instead. The service analyzes public events and other data across social networks in order to offer a personalized "things to do" application. But up until today, that app was Web-only.

    Sponsor

    No Check-In Required

    The Hotlist, launched in September 2009, digs through real-time updates on Twitter and aggregates location-specific data from it, Facebook, Google and Yelp to calculate what specific events are popular based on your network of friends and your "friends of friends."

    Unlike LBS apps, which require you to announce your current location by way of a GPS-matched "check-in," a feature which worries some privacy advocates, the Hotlist looks at where people plan on going by way of Facebook Events and other non-GPS sources. It also respects the Facebook privacy settings you already have in place. "Nobody will know where you are unless you want them to," explains the site's FAQ.

    In May of this year, The Hotlist received $800,000 in angel financing, funds from which the social aggregation startup used to launch the new mobile application. The iPhone app is first to arrive, but apps for Android and Blackberry will soon follow.

    Local Trends via your iPhone

    With the new Hotlist mobile application, users can see which spots their social networking friends have visited in the past, which ones are popular now and which ones friends plan on visiting in the future. It displays the venues closest to your location - a handy feature to have on a mobile app. It even provides venue details like friend attendance, photos, real-time Twitter updates and the guy-to-girl ratio.

    In addition to tapping into your own personal social networking friend lists, The Hotlist also offers the social activities of over 100 million people worldwide, all based on public data.

    Currently The Hotlist has only around 160,000 users, reports the company. However, unlike its LBS competitors, the app doesn't need to obtain critical mass in order to provide relevant data. Instead, The Hotlist uses data from networks that have it to spare in large quantities - most notably, the data from Facebook's 500 million users and Twitter's 100 million users.

    You can download The Hotlist iPhone app from here. A Facebook account is required to use it.

    Discuss

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    20 miljardste bericht getwitterd

    B R I G H T

    Een Japanse grafisch ontwerper heeft zaterdag de 20 miljardste tweet verzonden en werd overstelpt door felicitaties.

    GGGGGGo_Lets_Go twitterde zaterdag ‘So that means the barrage might come back later all at once'. Even later werd hij overstelpt met felicitaties. De Japanse ontwerper had zonder dat hij het wist de 20 miljardste tweet geplaatst. Het boezemde hem kennelijk wel enige angst in want later schreef hij: Looks like I posted the 20 billionth tweet. I'm getting replies from people all over the world. It's scary. What are the chances? Maybe I'm going to die.'

    Voor GGGGGGo_Lets_Go was het nog verbazingwekkender dan het winnen van een loterij. Twitter is razend populair bij Japanners. Zij zijn goed voor 8 miljoen tweets per dag en dat is 12 procent van de wereldwijde tweets. Amerika staat op de eerste plaats. Het duurde vier jaar voordat op Twitter het tien miljardste bericht geplaatst werd en dat was in maart dit jaar. In minder dan vijf maanden is het aantal verdubbeld. Overigens hebben zo'n 1,5 miljoen Nederlanders een twitteraccount maar zijn slechts zo'n 191 duizend accounts actief. Deze actieve twitteraars plaatsen minimaal vijf tweets per maand.

    reageer

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    UI Centric Proves A Windows 7 Tablet Could Beat The iPad At Its Own Game

    The Next Web

    It’s no secret that Microsoft are looking to innovate in the tablet market, its CEO Steve Ballmer has already indicated the company is coming “full guns” after Apple and its iPad.

    One of the biggest challenges face is to adapt its Windows 7 operating system and make it suitable for deployment on tablet devices. The Windows 7 default interface is optimally designed for desktop use and whilst it does support touch-input, the operating system would need a drastic overhaul for consumers to recognise a Windows 7 powered tablet as a viable alternative to the iPad.

    Luckily, there are companies out there who are dedicating a considerable amount into research and development and pushing the capabilities of Windows 7 to its absolute limits. One such company; UI Centric, has developed a custom Windows 7 tablet UI codenamed Macallan and the results look pretty incredible.

    UI Centric has developed its Windows 7 UI from scratch, customizing it solely for tablet use. The beauty of overlaying the Windows 7 operating system is that it can offer native multitasking, Adobe Flash support, USB and memory card support and camera/video chat functionality.

    The user interace resembles the Zune interface, at times even the Windows Phone 7 interface also. From the video, interaction with the Macallan prototype looks sharp. Instead of a button press, users can peel the page across diagonally to navigate back to the main menu.

    The first devices featuring Macallan will begin to ship in Q3 with further information being made available in the coming months. We hope that the Office integration (shown by one of the screenshots) has also been given a similar facelift, making it easier for users to create and edit documents from their Microsoft tablets.

    UI Centric have included a video of the interface in its press release to allow you to see the UI in action with your own eyes:

    What do you think? Is this Microsoft’s best chance of challenging the iPad? Thoughts in the comments please.

    Original title and link for this post: UI Centric Proves A Windows 7 Tablet Could Beat The iPad At Its Own Game

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